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Launch of the UPWithDown platform | OOH campaign Launch of the UPWithDown platform | OOH campaign 

The final phase of the #UpWithDown project has brought entrepreneurial ideas to the forefront. In collaboration with @produzionidalbasso, we have launched a funding platform dedicated to projects created by young people with Down syndrome, offering them a space to gain visibility, support, and opportunities for growth. You can already view and support these projects. The campaign was promoted by @roma Capitale through a network of billboards located throughout the city. Starting today, every brand—public and private—and every citizen can fund UpWithDown projects. Likewise, every young entrepreneur with Down syndrome can submit their project and receive funding. 

Thanks to @aipd_nazionale
 
 🙌 @valeriopolici
Messere Porte billboard campaign. Designed by Anem Messere Porte billboard campaign. Designed by Anemadistrict mesdameses. 
👏 @messereporte client #advertising #craftideas #pretaporter
Digital campaign for the #WorldDownSyndromeDay 202 Digital campaign for the #WorldDownSyndromeDay 2026.

Together, it works; alone, not so much: we’ve put our own spin on this year’s theme “Together Against Loneliness.” Because loneliness isn’t just a lack of relationships, but often a lack of opportunities as well.
That’s why World Down Syndrome Day has also become an opportunity to remind everyone that starting May 1, 2026, UpWithDown will be online: the platform that will allow people with Down syndrome to present their business ideas, start collaborations, and find those willing to support them.
A concrete way to move from empty words to real inclusion.

#insiemefunzionadasolimicatanto
#callforsupport
#worlddownsyndromeday
Digital campaign for the #WorldDownSyndromeDay 202 Digital campaign for the #WorldDownSyndromeDay 2026.

Together, it works; alone, not so much: we’ve put our own spin on this year’s theme “Together Against Loneliness.” Because loneliness isn’t just a lack of relationships, but often a lack of opportunities as well.
That’s why World Down Syndrome Day has also become an opportunity to remind everyone that starting May 1, 2026, UpWithDown will be online: the platform that will allow people with Down syndrome to present their business ideas, start collaborations, and find those willing to support them.
A concrete way to move from empty words to real inclusion.

#insiemefunzionadasolimicatanto
#callforsupport
#worlddownsyndromeday
Digital campaign for the #WorldDownSyndromeDay 202 Digital campaign for the #WorldDownSyndromeDay 2026.

Together, it works; alone, not so much: we’ve put our own spin on this year’s theme “Together Against Loneliness.” Because loneliness isn’t just a lack of relationships, but often a lack of opportunities as well.
That’s why World Down Syndrome Day has also become an opportunity to remind everyone that starting May 1, 2026, UpWithDown will be online: the platform that will allow people with Down syndrome to present their business ideas, start collaborations, and find those willing to support them.
A concrete way to move from empty words to real inclusion.

#insiemefunzionadasolimicatanto
#callforsupport
#worlddownsyndromeday
Compositing and post-production by @rosarioliva fo Compositing and post-production by @rosarioliva for the Marine Ecosystem Restoration project.
Part of OOH @anema_district campaign.
#4 OOH @anema_district campaign for the Marine Eco #4 OOH @anema_district campaign for the Marine Ecosystem Restoration project.

Created for: HSPI
Compositing @rosarioliva
Compositing and post-production by @rosarioliva fo Compositing and post-production by @rosarioliva for the Marine Ecosystem Restoration project.
Part of OOH @anema_district campaign.
#3 OOH @anema_district campaign for the Marine Eco #3 OOH @anema_district campaign for the Marine Ecosistema Restoration project.

Created for: HSPI
Compositing @rosarioliva
Compositing and post-production by @rosarioliva fo Compositing and post-production by @rosarioliva for the Marine Ecosystem Restoration project.
Part of OOH @anema_district campaign.
#2 OOH @anema_ campaign for the Marine Ecosistema #2 OOH @anema_ campaign for the Marine Ecosistema Restoration project.

Created for: HSPI
Compositing @rosarioliva
Compositing and post-production by @rosarioliva fo Compositing and post-production by @rosarioliva for the Marine Ecosystem Restoration project.
Part of OOH @anema_district campaign.
#1 OOH @anema_district campaign for the Marine Eco #1 OOH @anema_district campaign for the Marine Ecosystem Restoration project.

Created for: HSPI
Compositing @rosarioliva
Video animation for the Marine Ecosystem Restorati Video animation for the Marine Ecosystem Restoration project.
Part of an advertising campaign.

Created for: HSPI 
Compositing: @rosarioliva
Resistenza creativa. @desinafestival Resistenza creativa.
@desinafestival
@desinafestival 2026 @desinafestival 2026
Great woman in design 🫶 Great woman in design 🫶
A new digital and Outdoor series to launch the pla A new digital and Outdoor series to launch the platform UpWithDown.
We are used to thinking of people with Down Syndrome as ‘those who need to be included’.
Shame on us. What a shallow way of thinking.
That’s why we decided to change our perspective (always a good habit): why couldn’t they be
the ones to include others, perhaps by creating jobs?
This is UpWithDown, the first platform dedicated to the business ideas of people with Down
Syndrome.
Their projects – creative, concrete, achievable – will be able to meet those who want to
finance them.
Don’t worry, people with Down syndrome are inclusive: they accept funding from private and
public companies, citizens and even aliens.
Keep following us, our upside-down continues until May 1th.
🔗 www.up-with-down.it

Ph. @valeriopolici Polici🙌
A new digital and Outdoor series to launch the pla A new digital and Outdoor series to launch the platform UpWithDown.
We are used to thinking of people with Down Syndrome as ‘those who need to be included’.
Shame on us. What a shallow way of thinking.
That’s why we decided to change our perspective (always a good habit): why couldn’t they be
the ones to include others, perhaps by creating jobs?
This is UpWithDown, the first platform dedicated to the business ideas of people with Down
Syndrome.
Their projects – creative, concrete, achievable – will be able to meet those who want to
finance them.
Don’t worry, people with Down syndrome are inclusive: they accept funding from private and
public companies, citizens and even aliens.
Keep following us, our upside-down continues until May 1th.
🔗 www.up-with-down.it

Ph. @valeriopolici 🙌
A new digital and Outdoor series to launch the pla A new digital and Outdoor series to launch the platform UpWithDown.
We are used to thinking of people with Down Syndrome as ‘those who need to be included’.
Shame on us. What a shallow way of thinking.
That’s why we decided to change our perspective (always a good habit): why couldn’t they be
the ones to include others, perhaps by creating jobs?
This is UpWithDown, the first platform dedicated to the business ideas of people with Down
Syndrome.
Their projects – creative, concrete, achievable – will be able to meet those who want to
finance them.
Don’t worry, people with Down syndrome are inclusive: they accept funding from private and
public companies, citizens and even aliens.
Keep following us, our upside-down continues until May 1th.
🔗 www.up-with-down.it

Ph. @valeriopolici Polici🙌
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